Digitally Unstoppable

The book "Digitally Unstoppable" by Jorge Gidi Talamás would be highly valuable to include in university curricula for technology and business-related programs for several reasons:

Why integrate it into your academic programs?

• Comprehensive and applied approach: It combines theoretical foundations with practical methodologies to identify, implement, and scale technological solutions that enhance business competitiveness. Each chapter includes concrete actions and self-assessments that promote active learning and the practical application of knowledge.

• Development of strategic and technological thinking: It teaches future leaders how to create innovative business models, make data-driven decisions, and understand how technology can drive sustainable growth.

• Promotion of interdisciplinary skills: The book covers topics that bridge the gap between management, innovation, and digital transformation, including artificial intelligence, exponential platforms, leadership, business processes, and resistance to change—allowing students to understand how to integrate technology and business strategy in real-world environments.

• Current and relevant perspective: Written by an entrepreneur with hands-on experience in software development, AI, and digital transformation, it provides real cases, proven methodologies, and key learnings derived from technological implementations in companies of various sizes.

In short, the book not only teaches technology but also how to think, decide, and lead with it—preparing professionals capable of driving innovation and efficiency in any organization.